Sitepro Blog - Entries Tagged 'branding'

Widget Wizardry - Part 2

Adam Knight — Thu, 13 Aug 2009 09:12:00 -0500

Armed with a tag cloud and an RSS feed spitting your company’s insights into the twitterverse, you might think you’re good to go. Don’t. Like most things, there is always something else you can do to make your social media presence more effective. The first of these is a flickr widget.

Sitepro Podcast Episode 4 - Building a Branded Multimedia Campaign. pt 1

Martin Cuccia-Nilsen — Mon, 03 Aug 2009 14:54:00 -0500

Episode 4 of the Sitepro Podcast is now available. The Sitepro Podcast was created to help educate clients and the community about various aspects of web, video and other multimedia content. Hosted by Sitepro's own Steve Allingham, the next four episodes of the podcasts will focus on the the Grace Lutheran Foundation and all the multimedia work that Sitepro has produced for them. Be sure to subscribe to get all of the episodes of the Sitepro Podcast.

Promotion Potential

Adam Knight — Thu, 30 Jul 2009 08:53:00 -0500

There are millions of blogs out there, with more created every second. Yet, it's still vital to the health of your company to have one. The key to success is not to join the rest of the blogs in yelling for the world's attention, but to whisper into the ears of those who matter most to your business.

This isn't so daunting as you might believe. No matter what industry you're in, there's likely already blogs or forums full of passionate people discussing your field. For example, a simple Google search of "welding forums" turned up over 7 communities, on the first page. Any one of these would make, for a welding company, an ideal place to make a social media mark.

Keep Things Consistent - Basic Brand Management

Benjamin Stroinski — Wed, 26 Nov 2008 10:25:00 -0500

Having worked for several years with small-to-mid size companies on a daily basis, the most common issue I find is lack of consistency in their visual identity. These businesses all have reasons for not developing consistent brand marketing ranging from belief that doing so would be cost prohibitive, to not believing the scope of their business is large enough for consistency to matter.