Entries Tagged 'Social Media'

Yes.  Really.  And it’s called Google+.

By now you’ve probably seen the news headlines, heard the rumors or even noticed the ominous black line across the top of your Google homepage. What does it mean? The folks at Google are planning something big, and we can’t wait to check it out ourselves. 

When I first heard about Google+ and the possibility of it becoming Facebook’s “competitor” I didn’t believe it.  However, after researching a bit and taking the interactive tour online, I think they’re really onto something.  Yes, it’s another social networking tool.  Yes, it’s kind of like Facebook, but it’s different in a way that makes social networking much more personal. 

   As much as you might enjoy CSI or 30 Rock, it’s probably hard to see how those shows relate to your own web page. After all, they’ve got to create a compelling story in a short amount of time through a fast-moving visual medium. Nothing at all like the internet.

    After you’ve washed off the sarcasm dripping from that last sentence, take a look at these five things web writers can learn from television – remember that TV has been pretty much the same for the last 60 years, they must be doing something right.

We all hear the words “social media” every day; this is just one of the new buzz words. The overall number of businesses using social media to market their business grows rapidly each day. The goal for most of these businesses is trying to build relationships with their customers.

     Armed with a tag cloud and an RSS feed spitting your company’s insights into the twitterverse, you might think you’re good to go. Don’t. Like most things, there is always something else you can do to make your social media presence more effective. The first of these is a flickr widget.

     In my last post, I overviewed a few of the ways to get your company blog in front of interested people. In this one, I'll try to help you find enough material to keep them coming back.

     If you're not a media company, you're wrong. Every business has news and events, products or services to sell and a need for the public to know about them. And if you think that your latest contract or the opening of a new plant in Oklahoma isn't worth talking about, just take a look at what we're saying on Twitter every minute. Believe you me, there are eyes out there that want to read what you can provide.

There are millions of blogs out there, with more created every second. Yet, it's still vital to the health of your company to have one. The key to success is not to join the rest of the blogs in yelling for the world's attention, but to whisper into the ears of those who matter most to your business.

This isn't so daunting as you might believe. No matter what industry you're in, there's likely already blogs or forums full of passionate people discussing your field. For example, a simple Google search of "welding forums" turned up over 7 communities, on the first page. Any one of these would make, for a welding company, an ideal place to make a social media mark.