Are you a manufacturer with a network of dealers who sell your product? If so, you could be missing out on a terrific opportunity to significantly increase sales. Yeah, I know I sound like a TV pitchman, but for a small investment and support, your dealers could be selling your product online and making money for themselves, and for you.
While the recession continues to batter brick and mortar stores, online sales are still pretty hot (in comparison). When gas prices climbed through the roof last year and no one wanted to leave the house – everything you needed was just a few mouse clicks away.
If you spend any amount of time on sites like Hulu or YouTube, you may have come across this clever new ad targeting small business owners. Advertising the "Recession Aggression Bag," a phony bean-bag style product that a small business owner can physically abuse and verbally demean to feel better about the economy, the ad does no promotion of Office Depot until you visit the intriguing URL promoted at the end of the ad: thesurvivalofthesmartest.com.
Click past the break for the full video.
Once you know what your website goals are and you have defined how much each goal is worth, the next step is to measure how well your business website is actually performing in getting visitors to complete the desired goals. To effectively measure your website performance, it is important to create and understand some Key Performance Indicators (KPI's).
Last week we looked at why you have a business website and why it is valuable to you. In this discussion we concluded that every business website's goal is to make money directly or indirectly by getting visitors to do something on the website, and that it is essential that you clearly define what it is you want your visitors to do and to assign a value to each goal.
