Entries for category 'Marketing'

Seven Simple Things Everyone Needs to Know About Internet Marketing

Common Factors of Social Media Success

Question: Don't you think its tough to measure social media?

..."These doughnuts are a family tradition". "I wait all year long to get my fix". "Just the smell brings back such great memories".   Do these sound familiar to you?

They both should inspire someone to buy!

Don’t all stand in line with your lips puckered!  What I’m talking about is “Keeping It Simple, Sweety.” I read an incredibly useful and informative book recently called “Don’t Make me Think,” by author Steve Krug.  The premise is that if your site visitor has to think too much about what to do on your site, they’re not going to do it – they’re just going to move on.

A few weeks ago an email circulated pointing out one hapless company’s image problem.  Their website was upbeat, bright, with neon green highlights and a hip feel.  But the actual company’s retail location was drab, old, with ancient signage and really the opposite feel to their site.  While they may have intended to capture the web audience and show them how hip they were, their actual location was anything but, and the mixed message was killing them.