Entries for category 'Branding'

Common Factors of Social Media Success

Question: Don't you think its tough to measure social media?

A few weeks ago an email circulated pointing out one hapless company’s image problem.  Their website was upbeat, bright, with neon green highlights and a hip feel.  But the actual company’s retail location was drab, old, with ancient signage and really the opposite feel to their site.  While they may have intended to capture the web audience and show them how hip they were, their actual location was anything but, and the mixed message was killing them.

     Armed with a tag cloud and an RSS feed spitting your company’s insights into the twitterverse, you might think you’re good to go. Don’t. Like most things, there is always something else you can do to make your social media presence more effective. The first of these is a flickr widget.

Episode 5 of the Sitepro Podcast is now available. The Sitepro Podcast was created to help educate clients and the community about various aspects of web, video and other multimedia content. This is the second of four episodes of the podcasts that focus on the the Grace Lutheran Foundation and all the multimedia work that Sitepro has produced for them. Be sure to subscribe to get all of the episodes of the Sitepro Podcast.

    Continuing my series on company blogs, I’m now going to describe for you the myriad benefits that come from what MTV might call "Pimping Your Blog". These nifty techniques have nothing to do with the words you write, but rather how people see, interact, and (most importantly) broadcast them around the web.