When writing for websites, don't waste time. You don't have much to start with. Forget the appetizers and side dishes. If you want readers, get to the goods right away. That's right, dessert first!
Whether you're writing a corporate manifesto or publishing the latest press release, it's important to realize the differences of web vs. print. And no, it's not just that one appears on your screen while the other gives you ink stains. Take advantage of these internet tweaks to get the most from your every word:
Introduction:
In this blog post I will provide simple instructions for finding the right keywords to focus your SEO efforts on targeting. Search Engine Optimization or SEO is simply getting the search engines to give you high rankings for certain keyword phrases. Since ranking higher is directly related to getting more website traffic, everyone wants their website to rank higher in the search engines.
When countless blogs and pundits are throwing their opinions and deals onto the internet, it might not seem like publishing standards apply. Spelling and style errors are everywhere. It’s all about getting out your message; nobody cares about the technicalities, right?
In my last post, I overviewed a few of the ways to get your company blog in front of interested people. In this one, I'll try to help you find enough material to keep them coming back.
If you're not a media company, you're wrong. Every business has news and events, products or services to sell and a need for the public to know about them. And if you think that your latest contract or the opening of a new plant in Oklahoma isn't worth talking about, just take a look at what we're saying on Twitter every minute. Believe you me, there are eyes out there that want to read what you can provide.
