Entries for category 'Trends'

Since the Internet went mainstream a little over 10 years ago, having a website has been an important part of a business marketing plan. You operate a website to communicate your message to the rest of the world, to encourage purchases, or maybe even to sell products online. Your site exists for visitors to visit, read everything they want to know, and then become a customer.  It’s that simple, right?

Not exactly. A website must go beyond one-way communication, meet definable customer needs, and achieve company goals. Most websites are too wordy, asking viewers to read the site like a book instead of finding ways to use the site as an interactive branch of the business. Text-heavy sites are built with the incorrect assumption that visitors will patiently click one page after another and read every word, eventually finding what it is they are looking for. These sites fall short of quickly directing visitors to critical information, and fail to encourage an actionable goal out of their visitors. Read past the break to learn how your site can avoid the same fate.

Social networking has quickly become an integral part of everyday life. The use of social networking is not simply restricted to today's youth, but spans all ages. It was revolutionary when e-mail became mainstream many years ago. The idea that you could send a message and the recipient could read that message within seconds was groundbreaking. Social networking sites are the evolution of that: communication and community building using the power of the internet.  Read on to discover more about this ongoing trend.

This year at PubCon Bruce Clay of Bruce Clay, Inc. gave a talk in which he discussed the future of SEO and how it will be impacted by Google's behavior and intent based search algorithms in relationship to rankings. According to Bruce, this will become the most significant facotor affecting universal search come 2009. WebProNews did an interview with Bruce Clay after the presentation which is definately worth watching!