Entries for category 'Blogs'

You’ve put together a brilliant blog post illustrating your company’s newest product, or an upcoming event guaranteed to make your business the talk of the town. The post goes live, and then a couple of hours later you check back and notice a comment sitting at the bottom. Expecting lavish praise, you find instead someone claiming your company cheated them, did a poor job, or (worse yet), fired them for no reason. This isn’t a nightmare, it’s an opportunity.

     Armed with a tag cloud and an RSS feed spitting your company’s insights into the twitterverse, you might think you’re good to go. Don’t. Like most things, there is always something else you can do to make your social media presence more effective. The first of these is a flickr widget.

    Continuing my series on company blogs, I’m now going to describe for you the myriad benefits that come from what MTV might call "Pimping Your Blog". These nifty techniques have nothing to do with the words you write, but rather how people see, interact, and (most importantly) broadcast them around the web.

     In my last post, I overviewed a few of the ways to get your company blog in front of interested people. In this one, I'll try to help you find enough material to keep them coming back.

     If you're not a media company, you're wrong. Every business has news and events, products or services to sell and a need for the public to know about them. And if you think that your latest contract or the opening of a new plant in Oklahoma isn't worth talking about, just take a look at what we're saying on Twitter every minute. Believe you me, there are eyes out there that want to read what you can provide.

There are millions of blogs out there, with more created every second. Yet, it's still vital to the health of your company to have one. The key to success is not to join the rest of the blogs in yelling for the world's attention, but to whisper into the ears of those who matter most to your business.

This isn't so daunting as you might believe. No matter what industry you're in, there's likely already blogs or forums full of passionate people discussing your field. For example, a simple Google search of "welding forums" turned up over 7 communities, on the first page. Any one of these would make, for a welding company, an ideal place to make a social media mark.