Selling well means interaction with customers. And before you can sell your product you need to sell “yourself.” Sales people who look their best tend to come across as more confident, assertive, professional and most importantly, more productive.
Wouldn’t you like to know what visitors to your site are thinking? Certainly an unhappy or pleased visitor could email you through your capture form, but I’ve discovered a better way. One of my clients turned me on to a new program; it’s great for all flavors of sites, but extraordinarily important for ecommerce sites.
So you’re going to hire your own team to build your business website. But wait – is that really the cost effective way to do it? At the very least you’ll need a web designer and developer and probably a technical writer if you aren’t skilled in writing. And do you know how to best optimize your page in the search engines?
When creating your website you should make sure you can answer this question. How does our website fit into our short-term and long-term marketing strategy? The website will be a key element of any marketing strategy so keeping the focus on the role it will play is imperative.
Just the other day, I was listening to a conversation between a couple of businesses on the current state of the economy and how they needed to hone their sales skills in this marketplace. We discussed many things, but came up with these five points to remember in your sales strategy when business is scarce and competition is even tougher. In your next sales presentation, focus on these five things to separate you from your competition.
