Are you a manufacturer with a network of dealers who sell your product? If so, you could be missing out on a terrific opportunity to significantly increase sales. Yeah, I know I sound like a TV pitchman, but for a small investment and support, your dealers could be selling your product online and making money for themselves, and for you.
Wouldn’t you like to know what visitors to your site are thinking? Certainly an unhappy or pleased visitor could email you through your capture form, but I’ve discovered a better way. One of my clients turned me on to a new program; it’s great for all flavors of sites, but extraordinarily important for ecommerce sites.
When creating your website you should make sure you can answer this question. How does our website fit into our short-term and long-term marketing strategy? The website will be a key element of any marketing strategy so keeping the focus on the role it will play is imperative.
Even if you're not planning on selling online, a well-crafted site is an essential for any business. Many times we hear my business is very small, just me and a couple employees and our product really isn't sold online so why do I need a website?
Recently I read David Viney's "Get to the Top on Google" and fortunately for you, the whole book can also be read online.
In the last chapter of the book, Viney summarized his top tips for search engine success:
Seven Simple Things Everyone Needs to Know About Internet Marketing
Common Factors of Social Media Success
Question: Don't you think its tough to measure social media?
..."These doughnuts are a family tradition". "I wait all year long to get my fix". "Just the smell brings back such great memories". Do these sound familiar to you?
They both should inspire someone to buy!
Don’t all stand in line with your lips puckered! What I’m talking about is “Keeping It Simple, Sweety.” I read an incredibly useful and informative book recently called “Don’t Make me Think,” by author Steve Krug. The premise is that if your site visitor has to think too much about what to do on your site, they’re not going to do it – they’re just going to move on.
A few weeks ago an email circulated pointing out one hapless company’s image problem. Their website was upbeat, bright, with neon green highlights and a hip feel. But the actual company’s retail location was drab, old, with ancient signage and really the opposite feel to their site. While they may have intended to capture the web audience and show them how hip they were, their actual location was anything but, and the mixed message was killing them.
