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As much as you might enjoy CSI or 30 Rock, it’s probably hard to see how those shows relate to your own web page. After all, they’ve got to create a compelling story in a short amount of time through a fast-moving visual medium. Nothing at all like the internet.
After you’ve washed off the sarcasm dripping from that last sentence, take a look at these five things web writers can learn from television – remember that TV has been pretty much the same for the last 60 years, they must be doing something right.
Whether you're writing a corporate manifesto or publishing the latest press release, it's important to realize the differences of web vs. print. And no, it's not just that one appears on your screen while the other gives you ink stains. Take advantage of these internet tweaks to get the most from your every word:
We Often Hear What Can a Blog Do for a Small Business
In order to best answer this we must all agree on what a Blog is. So the most common definition used for the word Blog is a web page made up of usually short, frequently updated posts that are arranged chronologically-the term is actually weblogs coined by Jorn Barger in 1997.
When countless blogs and pundits are throwing their opinions and deals onto the internet, it might not seem like publishing standards apply. Spelling and style errors are everywhere. It’s all about getting out your message; nobody cares about the technicalities, right?
You’ve put together a brilliant blog post illustrating your company’s newest product, or an upcoming event guaranteed to make your business the talk of the town. The post goes live, and then a couple of hours later you check back and notice a comment sitting at the bottom. Expecting lavish praise, you find instead someone claiming your company cheated them, did a poor job, or (worse yet), fired them for no reason. This isn’t a nightmare, it’s an opportunity.
Armed with a tag cloud and an RSS feed spitting your company’s insights into the twitterverse, you might think you’re good to go. Don’t. Like most things, there is always something else you can do to make your social media presence more effective. The first of these is a flickr widget.
Continuing my series on company blogs, I’m now going to describe for you the myriad benefits that come from what MTV might call "Pimping Your Blog". These nifty techniques have nothing to do with the words you write, but rather how people see, interact, and (most importantly) broadcast them around the web.
In my last post, I overviewed a few of the ways to get your company blog in front of interested people. In this one, I'll try to help you find enough material to keep them coming back.
If you're not a media company, you're wrong. Every business has news and events, products or services to sell and a need for the public to know about them. And if you think that your latest contract or the opening of a new plant in Oklahoma isn't worth talking about, just take a look at what we're saying on Twitter every minute. Believe you me, there are eyes out there that want to read what you can provide.
There are millions of blogs out there, with more created every second. Yet, it's still vital to the health of your company to have one. The key to success is not to join the rest of the blogs in yelling for the world's attention, but to whisper into the ears of those who matter most to your business.
This isn't so daunting as you might believe. No matter what industry you're in, there's likely already blogs or forums full of passionate people discussing your field. For example, a simple Google search of "welding forums" turned up over 7 communities, on the first page. Any one of these would make, for a welding company, an ideal place to make a social media mark.
My childhood memories include sitting at the kitchen table doing homework while my mom cooked dinner. If my homework included a report or essay paper, my resources were limited to our set of World Book encyclopedias. My, has that changed. Now, you can subscribe to the World Books online for less than $50 a year.
Being a self-proclaimed web junkie, new ways of using the medium always fascinate me. When blogs became popular a few years back, I operated a personal one on LiveJournal for several years as a way to stay in touch with friends and family. This was early social network days, prior to Facebook and Twitter, and having a network of peronal blogging friends was the best way to stay in touch.
Around 2005 or so, blogs took an evolutionary step, growing from a tool for "personal journaling" into an accepted communications method for businesses and news organizations.
Still, working in Northwest Wisconsin with clients less familiar with web tech, I find that the common misconception of a blog existing only as a "dear diary" sort of personal journal is still prevelant. Clients frequently react negatively to hearing the word "blog," and don't always understand what a blog can do for them. Read on to see how flexible a good blog can be a key part of your professional communication!
Blogging is the best thing since sliced bread! I’d be willing to bet that as a business professional who is in tune with current trends has heard that no less than a hundred times within the past year. There are many reasons why a business/company would want to blog…
You could be forgiven for not jumping on board the blogging bandwagon. As someone in business, I'm sure you understand there's always an inherent risk involved when undertaking something new. But there's a real benefit in putting yourself out there for the world to see. Read more about it after the jump.
Aren't blogs part of this "social networking" fad for younger people, simply journaling to each other online about what's going on in their lives? As a professional who has been employed in the business sector for over twenty years that is exactly what I thought social networking was all about. Boy was I wrong.
This January I had the privilege of attending the Internet Retailer Conference in Miami, Florida. Read more about how it changed my perspective on social networking, and blogs in particular, after the break.
