Selling well means interaction with customers. And before you can sell your product you need to sell “yourself.” Sales people who look their best tend to come across as more confident, assertive, professional and most importantly, more productive.
Wouldn’t you like to know what visitors to your site are thinking? Certainly an unhappy or pleased visitor could email you through your capture form, but I’ve discovered a better way. One of my clients turned me on to a new program; it’s great for all flavors of sites, but extraordinarily important for ecommerce sites.
So you’re going to hire your own team to build your business website. But wait – is that really the cost effective way to do it? At the very least you’ll need a web designer and developer and probably a technical writer if you aren’t skilled in writing. And do you know how to best optimize your page in the search engines?
When creating your website you should make sure you can answer this question. How does our website fit into our short-term and long-term marketing strategy? The website will be a key element of any marketing strategy so keeping the focus on the role it will play is imperative.
Just the other day, I was listening to a conversation between a couple of businesses on the current state of the economy and how they needed to hone their sales skills in this marketplace. We discussed many things, but came up with these five points to remember in your sales strategy when business is scarce and competition is even tougher. In your next sales presentation, focus on these five things to separate you from your competition.
Well, the simple answer is that they are all optimized to be hearty, robust, competitive, unique and original!
Now, seriously, I bet you never even considered that these three items have many similarities so let's explore this......
Even if you're not planning on selling online, a well-crafted site is an essential for any business. Many times we hear my business is very small, just me and a couple employees and our product really isn't sold online so why do I need a website?
Seven Simple Things Everyone Needs to Know About Internet Marketing
I recently met with a client to discuss some updates for their site. The first thing they brought up was a quote they had received from a local web development company to redo their site for just $300, which supposedly “offered everything Sitepro offers for a lot less.” Well, I know lots of companies like to claim they do what we do for "less", but it’s just not true, and this quote was a prime example.
Common Factors of Social Media Success
Question: Don't you think its tough to measure social media?
..."These doughnuts are a family tradition". "I wait all year long to get my fix". "Just the smell brings back such great memories". Do these sound familiar to you?
They both should inspire someone to buy!
"If you think you are a leader and no one is following you, you're actually just going for a walk"
- John Maxwell
One of the best quotes I have seen in a long while...
What does it really take to be a leader in this new global economy?
Don’t all stand in line with your lips puckered! What I’m talking about is “Keeping It Simple, Sweety.” I read an incredibly useful and informative book recently called “Don’t Make me Think,” by author Steve Krug. The premise is that if your site visitor has to think too much about what to do on your site, they’re not going to do it – they’re just going to move on.
Your company probably has at least one – a lovely handwritten letter from a well-served client pleased to let you know how wonderful you are. (Makes up for the handwritten note from an unhappy client pleased to let you know how rotten you are). If nothing else, that school class you gave the tour to probably sent you a thank-you note, as well. Either way, if it was positive, you probably passed it around the office, pinned it to the company bulletin board, or sent it to everyone via email. But did you think to pass it around to your customers?
Believe it or not, there are some striking similarities between fishing and sales. Here are four proven personal attributes that will help you catch bigger fish both on and off the water...
