When was the last time you checked your website statistics? Web stats or analytics say a lot about your customers, your industry, and the success of your website. Learn five ways to use web analytics to your company's advantage.
Search Engine Optimization (SEO) can be an effective form of website marketing within natural search engine listings; but, if you’re new to the industry, knowing where to begin can be a daunting task. So, to help out those of you who are new to SEO, I’ve created a list of 10 simple, yet effective tips and strategies that serve as an excellent starting point for improving your search engine rankings.
What is keyword research?
Keyword research refers to te practice of discovering the best keywords and phrases to target within the pages of your website. You want to find the keywords and phrases that your potential site visitor would type into the search box at one of the search engines to find your product or service.
This year at PubCon Bruce Clay of Bruce Clay, Inc. gave a talk in which he discussed the future of SEO and how it will be impacted by Google's behavior and intent based search algorithms in relationship to rankings. According to Bruce, this will become the most significant facotor affecting universal search come 2009. WebProNews did an interview with Bruce Clay after the presentation which is definately worth watching!
