Armed with a tag cloud and an RSS feed spitting your company’s insights into the twitterverse, you might think you’re good to go. Don’t. Like most things, there is always something else you can do to make your social media presence more effective. The first of these is a flickr widget.
Continuing my series on company blogs, I’m now going to describe for you the myriad benefits that come from what MTV might call "Pimping Your Blog". These nifty techniques have nothing to do with the words you write, but rather how people see, interact, and (most importantly) broadcast them around the web.
We’re not going to focus on the design or the layout of a website, although we may mention some basic elements that will relate to the design, but more importantly, we’re focusing on how the website is structured so it can be successful.
There’s no question on arguing how a website can help you obtain a successful online presence and that it’s the most effective marketing strategy one can have as a designer or a company. A successful website should already have basic information where a site visitor can learn, identify and quickly understand how you can help. Essentially, a website provides a solution to a problem.
5 years ago clients typically wanted videos in a format that they can easily hand out such as DVD or interactive CD. As a multimedia supplier, Sitepro.com was unique from other production companies in that we were streaming videos within client websites as well. While physical deliverables and inter-website distribution have still been a stronghold, more clients are inquiring about services like YouTube, Facebook and other social media applications.
While there are lots of other social video sites out there, YouTube has proven to be the top of the crop. Did you know that YouTube is the number one video site on the internet? Get this: It’s the 4th largest internet destination in the world and the #2 search engine behind Google and before Yahoo…….just huge. Often clients ask me questions like :
"How can I get my Video on YouTube?"
"How can we create a Facebook account and put my videos in it?"
"We just want to make some simple videos and upload them. Where do we start?"
Follow this series, YouTube Video 101, to gain some insight on these questions as well as thoughts you may not have considered when developing videos for social media and website use.
Friendfeed is a feed aggregator that groups together updates from twitter, facebook, digg, youtube, your blog and much more. It can also publish entries from your friendfeed to twitter. This article shows you how to tap into that twitter publishing feature of friendfeed to automate the posting of your blog entries to twitter. Watch my screencast to create a seamless connectioin between your blog and your twitter account.
