My Two Year Old Has a Better Chance of Reading Your Content…
Jun 26, 2009 by Chris LandonI was playing outside with my son Jacob this weekend, and made an interesting observation. He was running back and forth from the yard to the garage, pulling out a different toy each time. He'd take out the soccer net, and before I could get out the soccer ball he was on to the next toy. I'd come up with a game to play with the new toy, and he'd already be on to the next. It dawned upon me that the challenge of keeping his attention long enough to get into a game is the same challenge faced when trying to get website visitors to reach your targeted message.
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