Sitepro Hat Tricks the Telly Awards

For those unfamiliar with the term "Hat Trick," it's a sports term referring to any one player scoring three times within a single game. If you're like me and grew up on the local ice rink, it's a hockey term. Today's blog isn't about bone crushing hockey action, but instead the Telly Awards. The Telly awards (3oth anniversary this year) recognize the best in local and regional television, web and film production. This year Sitepro was fortunate enough to win three awards on three submissions, hence the "hat trick" reference.

The Gordie Howe Hat Trick
To take this analogy a little further, I think Sitepro would really qualify for a "Gordie Howe Hat Trick." Now we did win three awards, but a Gordie Howe Hat Trick is different: Gordie Howe, one of the great hockey legends, succeeded in getting in a fight, assisting in a goal, and scoring a goal, all within the same game against the Toronto Maple Leafs in 1953. On that day the endearing term was born. Today, I use it as an analogy for blogging purposes...how times do change.


The Fight
Every project is a bit of a fight, not with the client, but with the possibilities. There's an audience, a message, a goal, a budget and often a lot of ideas. How do you target your audience? What kind of content would that audience be receptive to? How can we communicate the content in an interesting way? How do we distribute the content to meet reach that audience in an effective way? The job of a good production company is to take all these variables and build the best end product possible. We've had success bringing the variables together and in that sense Sitepro fights tooth and nail for its clients. A great example of bringing it all together would be the Bronze Telly we won for our work with CURT Manufacturing. The end product spoke to CURT's audience and the audience reaction spoke to CURT.

View the Bronze Award-Winning Inside CURT video
Learn more about the project including a video presentation
Read a related blog post about HD video production


The Assist
In hockey, the assist is when one player sets another player up with a goal shot, usually from a pass or well placed deflection. Sitepro is more often on the assist than the goal as the products we create typically assist a client win with their own customers. As a multimedia company this can take on a lot of forms including websites, video productions or interactive hybrids of both. In fact, most of our clients use our services in a variety of ways and on a variety of platforms. The Silver Telly we won for assisting Luther Midelfort Hospital with its annual fund raising gala speaks to that relationship. The video was produced in HD, shown at the fundraising event and hosted online for the hospitals web audience.

View the Silver Award-Winning Kaden's Story video


The Goal
The goal is the score. Let's face it the score is getting paid... no I'd like to think we're not that one dimensional. The fact is if you talked to Sitepro employees you'd be pleased to learn that we're all pretty happy to have found a career in what we love to do. I can definitely speak for myself in saying that I have a great time making the products we develop with clients. Sure making a living is part of the equation, but presenting creative solutions is what got us all our jobs. If we weren't able to deliver for our clients, none of us would be here. The bronze Telly we received for our own online testimonial campaign is a great reward, but the kind words from the clients featured in them are all about the unique solutions Sitepro delivered.

View the Bronze Award-Winning Testimonial Videos Below:
Sitepro's Web Statistics Working for Business: Country Jam USA
How a Sitepro Website Can Pay For Itself: First Recovery Solutions
How Sitepro's Search Engine Optimization Can Bring Business: Svee Metal Works
A Case Study in Sitepro's Custom Solutions: RB-Scott
How Sitepro Can Create and Deliver Your Multimedia Campaign: Red Cedar Medical Center