Using Sitepro’s Testimonial Feature to Get Customers

Your company probably has at least one – a lovely handwritten letter from a well-served client pleased to let you know how wonderful you are.  (Makes up for the handwritten note from an unhappy client pleased to let you know how rotten you are).   If nothing else, that school class you gave the tour to probably sent you a thank-you note, as well.   Either way, if it was positive, you probably passed it around the office, pinned it to the company bulletin board, or sent it to everyone via email.  But did you think to pass it around to your customers?

Adding testimonials from your happy customers to your marketing material, and specifically your website, shows customers and prospective customers alike that other people like your company and your services enough to write about them.  Since most people never actually get around to sending in the thank-you note after great service, having a drawerful makes you a hot commodity.  And sometimes all it takes for a fence-riding prospective customer to jump on board is to read a happy note from another satisfied customer.  

With Sitepro’s Testimonial feature on your website, we can actually make one of your testimonials appear randomly on the home page, insuring solid interaction and “uncommon” freshness on your site.  Each time a visitor returns to the home page, a different testimonial is visible.  And as with any of our other features, adding a new testimonial through our content manager is as easy as typing in the title, lead and body of the article, and clicking "submit." 

So, with all of the features available with our Testimonials application, when wouldn’t you want to add it to your site?  If by displaying your clients online they would become fair game to getting waylaid by your competition, then we suggest not using the feature.  Or, use the feature for your best customers, ones you know aren't going to run off to your competition.  

If you would like more information on how Sitepro's Testimonials feature can improve your business, please contact us.