KISS Me!

Don’t all stand in line with your lips puckered!  What I’m talking about is “Keeping It Simple, Sweety.” I read an incredibly useful and informative book recently called “Don’t Make me Think,” by author Steve Krug.  The premise is that if your site visitor has to think too much about what to do on your site, they’re not going to do it – they’re just going to move on.

While keeping it simple relates to any site on the web, it is especially pertinent for ecommerce websites.  Online shoppers are a finicky bunch – they want to get in, get their stuff and get out, with no fuss, muss or hang-ups.  If your site delivers, you’ll get the sale.  If your site makes them think, well they’re out of there. 

I’ve often wondered why one particular site does so much better than another.  Take Amazon.com – the largest ecommerce site in the world, with annual revenue of over $19 billion (that’s a “b”) from a company less than 15 years old with no brick and mortar location.  Hmmmm. 

In fact, let’s look at all of the top ecommerce sites, not just Amazon.com, like Netflix.com, LLBean.com, or Dell.com, for example.  All of these sites have just one thing in common: thought was clearly put into how a visitor will move through the site from the moment they land on the home page, until they click the submit button and leave. 

It is not enough to just throw together an ecommerce store and expect people to shop at your site.  If you don’t plan your site carefully from the layout, to the graphics, to the content, to the navigation, to the cart, to the checkout... well, you’re setting yourself up for dismal failure.  Why invest your time and resources into creating an ecommerce site that doesn’t sell? 

Here at Sitepro, we have years of experience and know how to put together an effective website, whether you want to sell stuff, or just provide information. 

Yes, we’ve read the book and we know how to KISS! <smooching sounds>

For more information on how Sitepro can create an ecommerce website that blows your competition right out of the water, please contact us.