What do mouth watering State Fair Mini Doughnuts and Your website have in common?
Aug 31, 2009 11:39 am by Matt Haller..."These doughnuts are a family tradition". "I wait all year long to get my fix". "Just the smell brings back such great memories". Do these sound familiar to you?
They both should inspire someone to buy!
This weekend I spent a little time watching and listening to people in line at the State Fair waiting to purchase mini doughnuts. As I watched I saw people of every age, ethnicity and backgrounds. As I listened I heard comments like this..."These doughnuts are a family tradition". "I wait all year long to get my fix". "Just the smell brings back such great memories". These are just a few of the comments I over heard.
I bet now your asking yourself what this has to do with a website.....well your website should inspire the same loyalty these people spoke of. You want your product to be the one of choice; you want your product to be a family tradition, you want your product to hold wonderful memories. The comments showcase brand loyalty.
These are all the things you need to think about when building your website. Your site need to be unique, allow you the ability to customize it so that you can share your brands story, it needs to allow your customers to engage in the process in a way that they can not only buy but also allows you a way to listen.
A Sitepro website allows you to tell your story, creates a measurable e-commerce site allowing you to sell your products and also offers you a unique way to listen to your online customers.
Sitepro web development is as enjoyable as a nice piping hot mini donut!
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