Sitepro Blog - Entries by author 'Jeff Gibson'http://blog.sitepro.comLearn how to get the most from your website with tips on SEO, Design, Marketing, Internet trends and more with Sitepro's blog. SEO Tips: Find Keyword Phrases to Target on Your Websitehttp://www.sitepro.com/index.cfm/blog.entry/entryId/234/http://www.sitepro.com/index.cfm/blog.entry/entryId/234/#commentsTue, 01 Sep 2009 12:08:00 -0600http://www.sitepro.com/index.cfm/blog.entry/entryId/234/Jeff GibsonIntroduction:

In this blog post I will provide simple instructions for finding the right keywords to focus your SEO efforts on targeting.  Search Engine Optimization or SEO is simply getting the search engines to give you high rankings for certain keyword phrases.  Since ranking higher is directly related to getting more website traffic, everyone wants their website to rank higher in the search engines.

]]>Why Do I have a Business Website and How is it Doing? Part 4:<br />Taking Action-What Do I Do With All This Data?http://www.sitepro.com/index.cfm/blog.entry/entryId/126/http://www.sitepro.com/index.cfm/blog.entry/entryId/126/#commentsThu, 02 Jul 2009 14:59:00 -0600http://www.sitepro.com/index.cfm/blog.entry/entryId/126/Jeff GibsonThis is the final post in the four part series: Why do I Have a Business Website and How is it Doing? The first post expressed the importance of defining clear goals for your website, the second post showed you how to assign a dollar value to those website goals, the third post explained how to create Key Performance Indicators (KPI's) to measure the performance of these website goals, and this final post will show you how to organize and look at these KPI's to make real data-driven decisions.

]]>Why Do I have a Business Website and How is it Doing? Part 3: Site-Assessment - How is My Website Actually Performing?http://www.sitepro.com/index.cfm/blog.entry/entryId/115/http://www.sitepro.com/index.cfm/blog.entry/entryId/115/#commentsWed, 24 Jun 2009 14:23:00 -0600http://www.sitepro.com/index.cfm/blog.entry/entryId/115/Jeff GibsonOnce you know what your website goals are and you have defined how much each goal is worth, the next step is to measure how well your business website is actually performing in getting visitors to complete the desired goals. To effectively measure your website performance, it is important to create and understand some Key Performance Indicators (KPI's).

 

]]>Why Do I have a Business Website and How is it Doing?<br />Part 2: Monetization - How Much are my Website Goals Worth?http://www.sitepro.com/index.cfm/blog.entry/entryId/101/http://www.sitepro.com/index.cfm/blog.entry/entryId/101/#commentsTue, 16 Jun 2009 13:32:00 -0600http://www.sitepro.com/index.cfm/blog.entry/entryId/101/Jeff GibsonLast week we looked at why you have a business website and why it is valuable to you. In this discussion we concluded that every business website's goal is to make money directly or indirectly by getting visitors to do something on the website, and that it is essential that you clearly define what it is you want your visitors to do and to assign a value to each goal.

 

]]>Why Do I have a Business Website and How is it Doing?<br />Part 1: Purpose - What is the Ultimate Goal of My Website?http://www.sitepro.com/index.cfm/blog.entry/entryId/93/http://www.sitepro.com/index.cfm/blog.entry/entryId/93/#commentsWed, 10 Jun 2009 09:30:00 -0600http://www.sitepro.com/index.cfm/blog.entry/entryId/93/Jeff GibsonBefore you can successfully market your website, it is essential that you truly understand why you have a website in the first place and what the value of your website is.

 

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