Sitepro Blog - Entries by author 'Adam Knight'

Top Five Ways to Tweak Your SEO with Google Analytics

Adam Knight — Mon, 25 Jan 2010 12:35:00 -0600

Everyone wants to climb Google's ranks, but in order to get on the charts, you have to know what your customers are looking for. Sitepro's SEO department gives you a great start, and you can build on that momentum with these Google Analytics Tips:

Five Things Your Site Can Learn From TV

Adam Knight — Thu, 01 Oct 2009 14:07:00 -0600

As much as you might enjoy CSI or 30 Rock, it’s probably hard to see how those shows relate to your own web page. After all, they’ve got to create a compelling story in a short amount of time through a fast-moving visual medium. Nothing at all like the internet.

After you’ve washed off the sarcasm dripping from that last sentence, take a look at these five things web writers can learn from television – remember that TV has been pretty much the same for the last 60 years, they must be doing something right.

Five Tips for Fine Content

Adam Knight — Thu, 10 Sep 2009 14:20:00 -0600

Whether you're writing a corporate manifesto or publishing the latest press release, it's important to realize the differences of web vs. print. And no, it's not just that one appears on your screen while the other gives you ink stains. Take advantage of these internet tweaks to get the most from your every word:

Top Five Web Browser Tips

Adam Knight — Thu, 27 Aug 2009 11:08:00 -0600

Your web browser is like a car, it can give you a great ride through the internet if you know what you're doing. Here are five tips to help tune-up your trip down the information superhighway:

Quality Control

Adam Knight — Wed, 26 Aug 2009 10:13:00 -0600

When countless blogs and pundits are throwing their opinions and deals onto the internet, it might not seem like publishing standards apply. Spelling and style errors are everywhere. It’s all about getting out your message; nobody cares about the technicalities, right?

Why You Need Comments

Adam Knight — Thu, 20 Aug 2009 16:58:00 -0600

You’ve put together a brilliant blog post illustrating your company’s newest product, or an upcoming event guaranteed to make your business the talk of the town. The post goes live, and then a couple of hours later you check back and notice a comment sitting at the bottom. Expecting lavish praise, you find instead someone claiming your company cheated them, did a poor job, or (worse yet), fired them for no reason. This isn’t a nightmare, it’s an opportunity.

Widget Wizardry - Part 2

Adam Knight — Thu, 13 Aug 2009 09:12:00 -0600

Armed with a tag cloud and an RSS feed spitting your company’s insights into the twitterverse, you might think you’re good to go. Don’t. Like most things, there is always something else you can do to make your social media presence more effective. The first of these is a flickr widget.

Widget Wizardry - Part 1

Adam Knight — Mon, 10 Aug 2009 16:45:00 -0600

Continuing my series on company blogs, I’m now going to describe for you the myriad benefits that come from what MTV might call "Pimping Your Blog". These nifty techniques have nothing to do with the words you write, but rather how people see, interact, and (most importantly) broadcast them around the web.

Creating Content

Adam Knight — Tue, 04 Aug 2009 08:36:00 -0600

In my last post, I overviewed a few of the ways to get your company blog in front of interested people. In this one, I'll try to help you find enough material to keep them coming back.

If you're not a media company, you're wrong. Every business has news and events, products or services to sell and a need for the public to know about them. And if you think that your latest contract or the opening of a new plant in Oklahoma isn't worth talking about, just take a look at what we're saying on Twitter every minute. Believe you me, there are eyes out there that want to read what you can provide.

Promotion Potential

Adam Knight — Thu, 30 Jul 2009 08:53:00 -0600

There are millions of blogs out there, with more created every second. Yet, it's still vital to the health of your company to have one. The key to success is not to join the rest of the blogs in yelling for the world's attention, but to whisper into the ears of those who matter most to your business.

This isn't so daunting as you might believe. No matter what industry you're in, there's likely already blogs or forums full of passionate people discussing your field. For example, a simple Google search of "welding forums" turned up over 7 communities, on the first page. Any one of these would make, for a welding company, an ideal place to make a social media mark.