Sitepro Blog - Entries for category 'SEO'

Save Yourself! Referrer Spam is on the Rise.

Martha Seroogy — Mon, 23 Jan 2012 11:55:00 -0600

Google Analytics is one of my favorite tools, and it can be really exciting when you get new referring sites in your reports, right? Well, not if they're stealing your code and faking traffic.

New Version of Google Analytics Available

Brian Michaels — Mon, 01 Aug 2011 16:56:00 -0600

Last Wednesday, Google announced the release of the new version of Google Analytics. According to the blog post, the new version offers:

A redesigned Google Analytics platform to enable major new functionality
A streamlined interface to make it easier to get to the information you want
Improved report performance for faster reports

Top Five Ways to Tweak Your SEO with Google Analytics

Adam Knight — Mon, 25 Jan 2010 12:35:00 -0600

Everyone wants to climb Google's ranks, but in order to get on the charts, you have to know what your customers are looking for. Sitepro's SEO department gives you a great start, and you can build on that momentum with these Google Analytics Tips:

Content is King in the Online World

Matt Haller — Thu, 03 Sep 2009 14:43:00 -0600

You are asking yourself seriously, content is that important, well this does assume that you have already developed a great product and are now in need of a great website.

On Top of the Hill with Google

Matt Haller — Wed, 02 Sep 2009 15:22:00 -0600

Recently I read David Viney's "Get to the Top on Google" and fortunately for you, the whole book can also be read online.

In the last chapter of the book, Viney summarized his top tips for search engine success:

SEO Tips: Find Keyword Phrases to Target on Your Website

Jeff Gibson — Tue, 01 Sep 2009 12:08:00 -0600

Introduction:

In this blog post I will provide simple instructions for finding the right keywords to focus your SEO efforts on targeting. Search Engine Optimization or SEO is simply getting the search engines to give you high rankings for certain keyword phrases. Since ranking higher is directly related to getting more website traffic, everyone wants their website to rank higher in the search engines.

Seven Simple Things Everyone Needs to Know About Internet Marketing

Matt Haller — Tue, 01 Sep 2009 09:56:00 -0600

Seven Simple Things Everyone Needs to Know About Internet Marketing

Social Media

Matt Haller — Mon, 31 Aug 2009 11:52:00 -0600

Common Factors of Social Media Success

Question: Don't you think its tough to measure social media?

What Makes A Website Successful?

Paul Her — Fri, 31 Jul 2009 16:18:00 -0600

We’re not going to focus on the design or the layout of a website, although we may mention some basic elements that will relate to the design, but more importantly, we’re focusing on how the website is structured so it can be successful.

There’s no question on arguing how a website can help you obtain a successful online presence and that it’s the most effective marketing strategy one can have as a designer or a company. A successful website should already have basic information where a site visitor can learn, identify and quickly understand how you can help. Essentially, a website provides a solution to a problem.

It's Official: Microsoft and Yahoo! team up to fight Google

Benjamin Stroinski — Wed, 29 Jul 2009 09:26:00 -0600

CNN Money is reporting that Microsoft and Yahoo have reached an agreement to integrate search technologies and share revenue in their ongoing battle for search supremacy. Both companies trail Google, who currently enjoys a 65% market share. Even though Microsoft attempted to purchase Yahoo last year, this is a somewhat surprising development in the world of search advertising.

Read on past the break for more details about this new deal!

My Two Year Old Has a Better Chance of Reading Your Content…

Chris Landon — Fri, 26 Jun 2009 13:53:00 -0600

I was playing outside with my son Jacob this weekend, and made an interesting observation. He was running back and forth from the yard to the garage, pulling out a different toy each time. He'd take out the soccer net, and before I could get out the soccer ball he was on to the next toy. I'd come up with a game to play with the new toy, and he'd already be on to the next. It dawned upon me that the challenge of keeping his attention long enough to get into a game is the same challenge faced when trying to get website visitors to reach your targeted message.

Meet Collecta, the latest real-time search engine to enter the market

Lauren Haugh — Thu, 18 Jun 2009 17:27:00 -0600

Collecta is a new search engine that returns results based on real-time content from various sources across the web including blogs, social media sites, news publications and more. It was released today and is one of the latest real-time search engines to enter the market.

Directory Submission Starter Guide

Lauren Haugh — Wed, 17 Jun 2009 16:21:00 -0600

If you’re new to Search Engine Optimization and looking for ways to improve your presence in natural search engines, link building through directory submission is a great place to start. Follow these tips and guidelines for navigating through the sea of online directories and choosing quality ones that are worth your while.

There's No Recession Online Presentation Video

Keif Oss — Tue, 16 Jun 2009 10:00:00 -0600

Recently Sitepro presented collaboratively with Lee Adelman from CURT Manufacturing at the 2009 Manufacturing Advantage Conference . The presentation, titled "There's No Recession Online", discusses CURT Manufacturing's success using online retail and company reseller sites coupled with engaging media. The company has experienced significant financial success despite manufacturing it's product in a declining market in addition to the current recession. This video featuring Lee Adelman (VP, E-commerce and Retail, CURT Mfg.), Mike Phillips (Owner, Sitepro), Keif Oss (Senior Producer, Sitepro Video), tells the strategy behind CURT's recent success. View this video and learn why "There's No recession Online".

Sitepro Podcasts Now Available

Keif Oss — Fri, 29 May 2009 16:46:00 -0600

In an effort to help educate clients and the community about various aspects of web, video and other multimedia content, Sitepro has created a series of podcasts which will be released regularly. An RSS feed and "subscribe" option will be available shortly.

Our first podcast, "Search Engine Optimization (SEO)" can be accessed through the player below. Join our host, Sitepro's Steve Allingham, along with Joe Ruppert (Owner: First Recovery Solutions) and Lauren Haugh (SEO Specialist with Sitepro.com). Listen in to get useful tips on making your website more searcheable for your viewers or potential customers. SEO isn't just a fad, it's a critical part of online marketing which any business must have.

Click the "Play" button below to begin

Sitepro Joins Twitter

Lauren Haugh — Tue, 21 Apr 2009 09:28:00 -0600

Sitepro recently joined Twitter where you can follow our latest news, events, and activities. Check us out at http://www.twitter.com/sitepro and become a follower! Give it a try and see how it can work for you or your company.

Google Announces One-line Sitelinks

Lauren Haugh — Fri, 17 Apr 2009 09:44:00 -0600

The subsequent links that are sometimes displayed in a column-like fashion beneath the first listing in Google's search engine results pages (SERP), known as sitelinks, have received a makeover. Google announced yesterday that they've changed the way they do the now called one-line sitelinks.

Rethinking the Sitemap page

Benjamin Stroinski — Mon, 30 Mar 2009 11:51:00 -0600

The sitemap page is a critical addition for SEO and allowing search engines to crawl your site. Over the last year or so, sitemaps have been evolving. Once the standard stand-alone page that simply linked to every page, designers have found clever ways of integrating a sitemap into the framework as a usable site tool. Learn more about this new trend after the break.

The Business of Blogging

Susan Sudbrink — Fri, 27 Mar 2009 10:27:00 -0600

Aren't blogs part of this "social networking" fad for younger people, simply journaling to each other online about what's going on in their lives? As a professional who has been employed in the business sector for over twenty years that is exactly what I thought social networking was all about. Boy was I wrong.

This January I had the privilege of attending the Internet Retailer Conference in Miami, Florida. Read more about how it changed my perspective on social networking, and blogs in particular, after the break.

Blog?

Kregg Knox (K2) — Fri, 20 Mar 2009 11:48:00 -0600

The word "Blog," makes many people cringe, roll their eyes or go huh?, but many companies are praising the application of a Blog on there website for many reasons.

Top Five Ways to Use Web Analytics

Lauren Haugh — Fri, 13 Feb 2009 11:21:00 -0600

When was the last time you checked your website statistics? Web stats or analytics say a lot about your customers, your industry, and the success of your website. Learn five ways to use web analytics to your company's advantage.

10 Ways to Start Improving Your Search Engine Ranking

Lauren Haugh — Wed, 26 Nov 2008 10:16:00 -0600

Search Engine Optimization (SEO) can be an effective form of website marketing within natural search engine listings; but, if you’re new to the industry, knowing where to begin can be a daunting task. So, to help out those of you who are new to SEO, I’ve created a list of 10 simple, yet effective tips and strategies that serve as an excellent starting point for improving your search engine rankings.

Introduction to Keyword Research

Emmy Bill — Wed, 26 Nov 2008 10:13:00 -0600

What is keyword research?
Keyword research refers to te practice of discovering the best keywords and phrases to target within the pages of your website. You want to find the keywords and phrases that your potential site visitor would type into the search box at one of the search engines to find your product or service.

Recession Proof Your Search Advertising

Lauren Haugh — Mon, 24 Nov 2008 10:52:00 -0600

Eight ways to get the most out of your advertising budget

Sitepro's Search Engine Optimization team recently attended a SEMPO webinar on Recession-Proofing Your Search Campaign where Abe Mezrich, Communications Manager at Didit, presented some great businesses strategies for making the most of your Google advertising budget during the economic recession.

What's in Store for SEO in 2009?

Emmy Bill — Thu, 20 Nov 2008 08:31:00 -0600

This year at PubCon Bruce Clay of Bruce Clay, Inc. gave a talk in which he discussed the future of SEO and how it will be impacted by Google's behavior and intent based search algorithms in relationship to rankings. According to Bruce, this will become the most significant facotor affecting universal search come 2009. WebProNews did an interview with Bruce Clay after the presentation which is definately worth watching!