Sitepro Blog - Entries for category 'Online Business'

Building a Modern Website

Mitchell Schultz — Fri, 19 Feb 2010 10:59:00 -0600

In the early days of the internet before modern browsers, search engines and social networks the creation of a website was a much simpler process. With early versions of web technologies and lack of bandwidth website builders were limited in their ability to display pixel perfect designs and handle interactive functionality.

Deal Me In

Steve Allingham — Wed, 30 Sep 2009 22:56:00 -0600

Are you a manufacturer with a network of dealers who sell your product? If so, you could be missing out on a terrific opportunity to significantly increase sales. Yeah, I know I sound like a TV pitchman, but for a small investment and support, your dealers could be selling your product online and making money for themselves, and for you.

Social Media

Matt Haller — Mon, 31 Aug 2009 11:52:00 -0600

Common Factors of Social Media Success

Question: Don't you think its tough to measure social media?

Being a Leader in a New Global Economy

Matt Haller — Fri, 28 Aug 2009 16:45:00 -0600

"If you think you are a leader and no one is following you, you're actually just going for a walk"

- John Maxwell

One of the best quotes I have seen in a long while...

What does it really take to be a leader in this new global economy?

What Makes A Website Successful?

Paul Her — Fri, 31 Jul 2009 16:18:00 -0600

We’re not going to focus on the design or the layout of a website, although we may mention some basic elements that will relate to the design, but more importantly, we’re focusing on how the website is structured so it can be successful.

There’s no question on arguing how a website can help you obtain a successful online presence and that it’s the most effective marketing strategy one can have as a designer or a company. A successful website should already have basic information where a site visitor can learn, identify and quickly understand how you can help. Essentially, a website provides a solution to a problem.

Web Marketing 101

Steve Allingham — Tue, 07 Jul 2009 08:50:00 -0600

Web marketing is easy - put your web address on absolutely everything that will ever come in contact with a customer, prospective customer, or someone you hope may one day be a customer. Yet, how many times have you come across business advertising and marketing that omits a company's web address?

Why Do I have a Business Website and How is it Doing? Part 4:
Taking Action-What Do I Do With All This Data?

Jeff Gibson — Thu, 02 Jul 2009 14:59:00 -0600

This is the final post in the four part series: Why do I Have a Business Website and How is it Doing? The first post expressed the importance of defining clear goals for your website, the second post showed you how to assign a dollar value to those website goals, the third post explained how to create Key Performance Indicators (KPI's) to measure the performance of these website goals, and this final post will show you how to organize and look at these KPI's to make real data-driven decisions.

My Two Year Old Has a Better Chance of Reading Your Content…

Chris Landon — Fri, 26 Jun 2009 13:53:00 -0600

I was playing outside with my son Jacob this weekend, and made an interesting observation. He was running back and forth from the yard to the garage, pulling out a different toy each time. He'd take out the soccer net, and before I could get out the soccer ball he was on to the next toy. I'd come up with a game to play with the new toy, and he'd already be on to the next. It dawned upon me that the challenge of keeping his attention long enough to get into a game is the same challenge faced when trying to get website visitors to reach your targeted message.

Why Do I have a Business Website and How is it Doing? Part 3: Site-Assessment - How is My Website Actually Performing?

Jeff Gibson — Wed, 24 Jun 2009 14:23:00 -0600

Once you know what your website goals are and you have defined how much each goal is worth, the next step is to measure how well your business website is actually performing in getting visitors to complete the desired goals. To effectively measure your website performance, it is important to create and understand some Key Performance Indicators (KPI's).

Consider Paperless Billing

Cleo Gilgenbach — Mon, 22 Jun 2009 11:07:00 -0600

Take a few minutes and think of how many invoices a business receives every month. Telephone billings, utilities, and vendor bills are probably just examples of what you receive. Each invoice arrives in an envelope; each envelope contains an invoice, many include a return envelope for payment, which requires a check and also a stamp.

Why Do I have a Business Website and How is it Doing?
Part 2: Monetization - How Much are my Website Goals Worth?

Jeff Gibson — Tue, 16 Jun 2009 13:32:00 -0600

Last week we looked at why you have a business website and why it is valuable to you. In this discussion we concluded that every business website's goal is to make money directly or indirectly by getting visitors to do something on the website, and that it is essential that you clearly define what it is you want your visitors to do and to assign a value to each goal.

Why Do I have a Business Website and How is it Doing?
Part 1: Purpose - What is the Ultimate Goal of My Website?

Jeff Gibson — Wed, 10 Jun 2009 09:30:00 -0600

Before you can successfully market your website, it is essential that you truly understand why you have a website in the first place and what the value of your website is.