Entries Tagged 'content'

   As much as you might enjoy CSI or 30 Rock, it’s probably hard to see how those shows relate to your own web page. After all, they’ve got to create a compelling story in a short amount of time through a fast-moving visual medium. Nothing at all like the internet.

    After you’ve washed off the sarcasm dripping from that last sentence, take a look at these five things web writers can learn from television – remember that TV has been pretty much the same for the last 60 years, they must be doing something right.

When writing for websites, don't waste time. You don't have much to start with. Forget the appetizers and side dishes. If you want readers, get to the goods right away. That's right, dessert first!

 Whether you're writing a corporate manifesto or publishing the latest press release, it's important to realize the differences of web vs. print. And no, it's not just that one appears on your screen while the other gives you ink stains. Take advantage of these internet tweaks to get the most from your every word:

You are asking yourself seriously, content is that important, well this does assume that you have already developed a great product and are now in need of a great website.

When countless blogs and pundits are throwing their opinions and deals onto the internet, it might not seem like publishing standards apply. Spelling and style errors are everywhere. It’s all about getting out your message; nobody cares about the technicalities, right?

     In my last post, I overviewed a few of the ways to get your company blog in front of interested people. In this one, I'll try to help you find enough material to keep them coming back.

     If you're not a media company, you're wrong. Every business has news and events, products or services to sell and a need for the public to know about them. And if you think that your latest contract or the opening of a new plant in Oklahoma isn't worth talking about, just take a look at what we're saying on Twitter every minute. Believe you me, there are eyes out there that want to read what you can provide.

It's funny that after four years of higher education, a single answer provides the firepower I need to address almost all the questions I'm presented related to page layout and writing for the web. Clients and co-workers alike regularly ask how their content "sounds." They may wonder why a page doesn't look quite right, or how it can be improved. The answer rings in my head; AECCTE (provide your own pronunciation).

In a continuing effort to help educate clients and the community about various aspects of web, video and other multimedia content, Sitepro has created a series of podcasts which will be released regularly. An RSS feed and "subscribe" option will be available shortly.