Entries Tagged 'marketing'

Social networking has quickly become an integral part of everyday life. The use of social networking is not simply restricted to today's youth, but spans all ages. It was revolutionary when e-mail became mainstream many years ago. The idea that you could send a message and the recipient could read that message within seconds was groundbreaking. Social networking sites are the evolution of that: communication and community building using the power of the internet.  Read on to discover more about this ongoing trend.

Having worked for several years with small-to-mid size companies on a daily basis, the most common issue I find is lack of consistency in their visual identity. These businesses all have reasons for not developing consistent brand marketing ranging from belief that doing so would be cost prohibitive, to not believing the scope of their business is large enough for consistency to matter.

In a down economy many business owners find themselves low on funds, downsizing and sometimes forced to close their doors. No business is recession-proof… not even funeral homes. But just because there may be a looming recession, doesn’t mean your business has to submit to it.