Don’t all stand in line with your lips puckered! What I’m talking about is “Keeping It Simple, Sweety.” I read an incredibly useful and informative book recently called “Don’t Make me Think,” by author Steve Krug. The premise is that if your site visitor has to think too much about what to do on your site, they’re not going to do it – they’re just going to move on.
Recently Sitepro presented collaboratively with Lee Adelman from CURT Manufacturing at the 2009 Manufacturing Advantage Conference . The presentation, titled "There's No Recession Online", discusses CURT Manufacturing's success using online retail and company reseller sites coupled with engaging media. The company has experienced significant financial success despite manufacturing it's product in a declining market in addition to the current recession. This video featuring Lee Adelman (VP, E-commerce and Retail, CURT Mfg.), Mike Phillips (Owner, Sitepro), Keif Oss (Senior Producer, Sitepro Video), tells the strategy behind CURT's recent success. View this video and learn why "There's No recession Online".
