Why Do I have a Business Website and How is it Doing?
Part 2: Monetization - How Much are my Website Goals Worth?
Jun 16, 2009 by
Jeff Gibson
Last week we looked at why you have a business website and why it is valuable to you. In this discussion we concluded that every business website's goal is to make money directly or indirectly by getting visitors to do something on the website, and that it is essential that you clearly define what it is you want your visitors to do and to assign a value to each goal.
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