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Entries Tagged 'web analytics'

Why Do I have a Business Website and How is it Doing? Part 4:
Taking Action-What Do I Do With All This Data?

Jul 2, 2009 by Jeff Gibson

This is the final post in the four part series: Why do I Have a Business Website and How is it Doing? The first post expressed the importance of defining clear goals for your website, the second post showed you how to assign a dollar value to those website goals, the third post explained how to create Key Performance Indicators (KPI's) to measure the performance of these website goals, and this final post will show you how to organize and look at these KPI's to make real data-driven decisions.


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Why Do I have a Business Website and How is it Doing? Part 3: Site-Assessment - How is My Website Actually Performing?

Jun 24, 2009 by Jeff Gibson

Once you know what your website goals are and you have defined how much each goal is worth, the next step is to measure how well your business website is actually performing in getting visitors to complete the desired goals. To effectively measure your website performance, it is important to create and understand some Key Performance Indicators (KPI's).

 


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Why Do I have a Business Website and How is it Doing?
Part 1: Purpose - What is the Ultimate Goal of My Website?

Jun 10, 2009 by Jeff Gibson

Before you can successfully market your website, it is essential that you truly understand why you have a website in the first place and what the value of your website is.

 


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Top Five Ways to Use Web Analytics

Feb 13, 2009 by Lauren Haugh

When was the last time you checked your website statistics? Web stats or analytics say a lot about your customers, your industry, and the success of your website. Learn five ways to use web analytics to your company's advantage.


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