Entries Tagged 'web analytics'

This is the final post in the four part series: Why do I Have a Business Website and How is it Doing? The first post expressed the importance of defining clear goals for your website, the second post showed you how to assign a dollar value to those website goals, the third post explained how to create Key Performance Indicators (KPI's) to measure the performance of these website goals, and this final post will show you how to organize and look at these KPI's to make real data-driven decisions.

Once you know what your website goals are and you have defined how much each goal is worth, the next step is to measure how well your business website is actually performing in getting visitors to complete the desired goals. To effectively measure your website performance, it is important to create and understand some Key Performance Indicators (KPI's).

Before you can successfully market your website, it is essential that you truly understand why you have a website in the first place and what the value of your website is.

When was the last time you checked your website statistics? Web stats or analytics say a lot about your customers, your industry, and the success of your website. Learn five ways to use web analytics to your company's advantage.