When countless blogs and pundits are throwing their opinions and deals onto the internet, it might not seem like publishing standards apply. Spelling and style errors are everywhere. It’s all about getting out your message; nobody cares about the technicalities, right?
In my last post, I overviewed a few of the ways to get your company blog in front of interested people. In this one, I'll try to help you find enough material to keep them coming back.
If you're not a media company, you're wrong. Every business has news and events, products or services to sell and a need for the public to know about them. And if you think that your latest contract or the opening of a new plant in Oklahoma isn't worth talking about, just take a look at what we're saying on Twitter every minute. Believe you me, there are eyes out there that want to read what you can provide.
There are millions of blogs out there, with more created every second. Yet, it's still vital to the health of your company to have one. The key to success is not to join the rest of the blogs in yelling for the world's attention, but to whisper into the ears of those who matter most to your business.
This isn't so daunting as you might believe. No matter what industry you're in, there's likely already blogs or forums full of passionate people discussing your field. For example, a simple Google search of "welding forums" turned up over 7 communities, on the first page. Any one of these would make, for a welding company, an ideal place to make a social media mark.
My childhood memories include sitting at the kitchen table doing homework while my mom cooked dinner. If my homework included a report or essay paper, my resources were limited to our set of World Book encyclopedias. My, has that changed. Now, you can subscribe to the World Books online for less than $50 a year.
Aren't blogs part of this "social networking" fad for younger people, simply journaling to each other online about what's going on in their lives? As a professional who has been employed in the business sector for over twenty years that is exactly what I thought social networking was all about. Boy was I wrong.
This January I had the privilege of attending the Internet Retailer Conference in Miami, Florida. Read more about how it changed my perspective on social networking, and blogs in particular, after the break.
