As much as you might enjoy CSI or 30 Rock, it’s probably hard to see how those shows relate to your own web page. After all, they’ve got to create a compelling story in a short amount of time through a fast-moving visual medium. Nothing at all like the internet.

    After you’ve washed off the sarcasm dripping from that last sentence, take a look at these five things web writers can learn from television – remember that TV has been pretty much the same for the last 60 years, they must be doing something right.

Are you a manufacturer with a network of dealers who sell your product?  If so, you could be missing out on a terrific opportunity to significantly increase sales.  Yeah, I know I sound like a TV pitchman, but for a small investment and support, your dealers could be selling your product online and making money for themselves, and for you.

Selling well means interaction with customers.  And before you can sell your product you need to sell “yourself.”  Sales people who look their best tend to come across as more confident, assertive, professional and most importantly, more productive.

Driving Directions, powered by Google Maps, are a great way to add an inexpensive feature to your website that allows your users to find you from virtually anywhere in the world.

Wouldn’t you like to know what visitors to your site are thinking?  Certainly an unhappy or pleased visitor could email you through your capture form, but I’ve discovered a better way.  One of my clients turned me on to a new program; it’s great for all flavors of sites, but extraordinarily important for ecommerce sites.