So you’re going to hire your own team to build your business website.  But wait – is that really the cost effective way to do it?  At the very least you’ll need a web designer and developer and probably a technical writer if you aren’t skilled in writing.  And do you know how to best optimize your page in the search engines?

When writing for websites, don't waste time. You don't have much to start with. Forget the appetizers and side dishes. If you want readers, get to the goods right away. That's right, dessert first!

We all hear the words “social media” every day; this is just one of the new buzz words. The overall number of businesses using social media to market their business grows rapidly each day. The goal for most of these businesses is trying to build relationships with their customers.

When creating your website you should make sure you can answer this question.  How does our website fit into our short-term and long-term marketing strategy?  The website will be a key element of any marketing strategy so keeping the focus on the role it will play is imperative.  

 Whether you're writing a corporate manifesto or publishing the latest press release, it's important to realize the differences of web vs. print. And no, it's not just that one appears on your screen while the other gives you ink stains. Take advantage of these internet tweaks to get the most from your every word: