Even if you're not planning on selling online, a well-crafted site is an essential for any business. Many times we hear my business is very small, just me and a couple employees and our product really isn't sold online so why do I need a website?
You are asking yourself seriously, content is that important, well this does assume that you have already developed a great product and are now in need of a great website.
Episode 7 of the Sitepro Podcast is now available. The Sitepro Podcast was created to help educate clients and the community about various aspects of web, video and other multimedia content. This is the last of four episodes of the podcasts that focus on the the Grace Lutheran Foundation and all the multimedia work that Sitepro has produced for them. Be sure to subscribe to get all of the episodes of the Sitepro Podcast.
Recently I read David Viney's "Get to the Top on Google" and fortunately for you, the whole book can also be read online.
In the last chapter of the book, Viney summarized his top tips for search engine success:
Introduction:
In this blog post I will provide simple instructions for finding the right keywords to focus your SEO efforts on targeting. Search Engine Optimization or SEO is simply getting the search engines to give you high rankings for certain keyword phrases. Since ranking higher is directly related to getting more website traffic, everyone wants their website to rank higher in the search engines.
Seven Simple Things Everyone Needs to Know About Internet Marketing
I recently met with a client to discuss some updates for their site. The first thing they brought up was a quote they had received from a local web development company to redo their site for just $300, which supposedly “offered everything Sitepro offers for a lot less.” Well, I know lots of companies like to claim they do what we do for "less", but it’s just not true, and this quote was a prime example.
Common Factors of Social Media Success
Question: Don't you think its tough to measure social media?
..."These doughnuts are a family tradition". "I wait all year long to get my fix". "Just the smell brings back such great memories". Do these sound familiar to you?
They both should inspire someone to buy!
"If you think you are a leader and no one is following you, you're actually just going for a walk"
- John Maxwell
One of the best quotes I have seen in a long while...
What does it really take to be a leader in this new global economy?
Don’t all stand in line with your lips puckered! What I’m talking about is “Keeping It Simple, Sweety.” I read an incredibly useful and informative book recently called “Don’t Make me Think,” by author Steve Krug. The premise is that if your site visitor has to think too much about what to do on your site, they’re not going to do it – they’re just going to move on.
A few weeks ago an email circulated pointing out one hapless company’s image problem. Their website was upbeat, bright, with neon green highlights and a hip feel. But the actual company’s retail location was drab, old, with ancient signage and really the opposite feel to their site. While they may have intended to capture the web audience and show them how hip they were, their actual location was anything but, and the mixed message was killing them.
Your web browser is like a car, it can give you a great ride through the internet if you know what you're doing. Here are five tips to help tune-up your trip down the information superhighway:
When countless blogs and pundits are throwing their opinions and deals onto the internet, it might not seem like publishing standards apply. Spelling and style errors are everywhere. It’s all about getting out your message; nobody cares about the technicalities, right?
Your company probably has at least one – a lovely handwritten letter from a well-served client pleased to let you know how wonderful you are. (Makes up for the handwritten note from an unhappy client pleased to let you know how rotten you are). If nothing else, that school class you gave the tour to probably sent you a thank-you note, as well. Either way, if it was positive, you probably passed it around the office, pinned it to the company bulletin board, or sent it to everyone via email. But did you think to pass it around to your customers?
Episode 6 of the Sitepro Podcast is now available. The Sitepro Podcast was created to help educate clients and the community about various aspects of web, video and other multimedia content. This is the third of four episodes of the podcasts that will on the the Grace Lutheran Foundation and all the multimedia work that Sitepro has produced for them. Be sure to subscribe to get all of the episodes of the Sitepro Podcast.
Bing search service launched in early June by Microsoft. It is their version of Google. It is different because you can ask it questions, as opposed to Google, where you mainly search for just information. Bing is capable of answering questions; it is like a decision maker.
You’ve put together a brilliant blog post illustrating your company’s newest product, or an upcoming event guaranteed to make your business the talk of the town. The post goes live, and then a couple of hours later you check back and notice a comment sitting at the bottom. Expecting lavish praise, you find instead someone claiming your company cheated them, did a poor job, or (worse yet), fired them for no reason. This isn’t a nightmare, it’s an opportunity.
After spending a little more time with the mobile web, there's a bit more to be said about issues surrounding designing websites for the mobile browser. Differences in phone technology as well as new software technologies in development are changing the field of mobile web design. This post takes a look at some of those phone issues and new developments.
A few months ago, I developed a ColdFusion/Mach-II implementation of the reCAPTCHA API. This type of CAPTCHA requires the person to enter two words rather than a single sequence of random letters. In addition to protecting your website from spam, reCAPTCHA helps digitize text books. They do this by using a mystery word as one of the two words, until there is a consensus about what the correct answer for that word is.
