Search Marketing

i was lost, and now i’m found.
The Internet has become a mainstream media making search engine rankings a highly competitive area. It is essential that online businesses and organizations take their search engine presence and rankings very seriously. Sitepro understands how important search engine traffic is to our clients, and we have seen the impact that effective search engine traffic can have on our clients’ bottom lines.

Sitepro is proud to have a Search Engine Marketing department dedicated to staying current and knowledgeable about the dynamic world of search engine marketing and providing quality search engine optimization (SEO) and marketing (SEM) services and expertise to small and medium-size businesses. Sitepro has several years of experience providing quality SEO services to dozens of clients in various industries. Having worked with a wide array of online businesses and organizations from national ecommerce websites to manufacturers to local tourism centers, we understand the importance of defining the unique goals and competitive advantages of each of our clients in order to help them succeed online.

seo services to you find your customers.
Sitepro offers a wide range of Search Engine Optimization (SEO) services designed to increase our clients’ search engine traffic and ultimately to improve online performance. Our search optimization and marketing services are outlined below. Sitepro website solutions include the services denoted with *.

Pay Per Click (PPC)
In addition to providing the organic search engine marketing expertise and services described below, our experts are also very experienced with Pay-Per-Click (PPC) Search Marketing services. Sitepro currently creates and manages several national and regional PPC campaigns for various clients in a variety of industries. Sitepro’s Search Marketing Specialists understand what goes into creating and managing effective PPC campaigns, and we can help you achieve profitable success through this exciting online marketing channel.

*Keyword Research & Development
Using a variety of cutting edge keyword research tools and methods, Sitepro will conduct extensive keyword research to identify the keywords and phrases people are using to search for your products and services online. We will provide you with a refined list of hand-selected keywords that are relevant to your business. This list includes strategic keyword data such as monthly search volume and advertiser competition.

*On-Page Optimization
A combination of keyword research tools, competitive analysis, and other strategic methods allow us to define and execute an effective on page SEO strategy to maximize the SEO value of each page on your website. The result of this work is improved rankings in organic (or natural) search engine listings for strategic keyword phrases and increased search engine traffic to your website. Without proper On Page SEO, your website will never receive optimum search engine traffic.

*Website Statistics
One of the major advantages to online marketing as opposed to more traditional methods is the ability to extensively track performance. Sitepro understands this and believes strongly that anything worth doing online is worth tracking and assigning value to. To accomplish this, Sitepro uses Google Analytics, a robust and free web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Google Analytics has powerful, flexible and easy-to-use features that allow you to see and analyze your traffic and online marketing data in an entirely new way.

*On-Going SEO Support
Upon request, we’ll give you on-going Search Engine Optimization support from Sitepro’s Search division so that your SEO grows as your company grows, giving you an edge on your competition.

Link Building
Link building is one of the most important factors in getting top placements on the major search engines. Sitepro will conduct in-depth analysis and research to find the best linking opportunities for your site. Sitepro will provide you with a list of directories and industry specific link building opportunities for you to get involved with as well as with helpful techniques for submitting to directories and building valuable incoming links to your website.

Article Marketing
A form of link building, article marketing allows you to publish your credited content on article directories across the Web for increased online visibility. You write the articles. Sitepro conducts keyword and industry research and then provides suggested topics, article optimization, and submission to three free article websites. 

fast facts.
Top US Search Engines
1. Google 65%
2. Yahoo 16%
3. MSN/BING 10.7%
August 2009, According to Neilsen MegaView Search

Behavior of Searchers
• 90% of people only look at the first three pages of search results listings before choosing a website.
• 62% select a listing on the first page of search results.
• 36% of search engine users associate placement in search results pages with quality/hierarchy of brand.

“Marketing is not an event, but a process… It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.”
- Jay Conrad Levinson